A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

• A. Optimize Smart Lists with targeted filters
• B. Replace Smart Lists with Static Lists
• C. Consolidate all campaigns into one large Smart Campaign
• D. Schedule campaigns during non-peak hours

A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

• A. Change the "Country" field from a text field to a string field to standardize the values.
• B. Advise the company to increase its API limits to solve the API issue.
• C. Create a daily re-occurring batch that standardizes "Country" into clean values.
• D. Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.

How can API integrations be secured in Marketo? (Choose two)

• A. Use approved API tokens
• B. Use dynamic content for security
• C. Disable external integrations
• D. Enable IP restrictions for API access

A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

• A. In the Admin section, select the field and enable the "Block Field Updates" feature
• B. Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
• C. In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
• D. Create a custom Javascript on the frontend webpage to verify data before form submission